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Privacy Policy

Last updated: 6/3/2025

1. Information We Collect

We collect information you provide directly to us, such as when you create an account, subscribe to our newsletter, or contact us. This may include:

  • Email address
  • Name and contact information
  • Communication preferences
  • Any other information you choose to provide

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Send you updates about our products and services
  • Respond to your comments and questions
  • Analyze usage patterns to improve user experience
  • Comply with legal obligations

3. Cookies and Tracking

We use cookies and similar tracking technologies to collect information about your browsing activities. You can control cookies through your browser settings and our cookie consent banner.

Types of cookies we use:

  • Necessary cookies: Essential for website functionality (Legal basis: Legitimate interest)
  • Analytics cookies: Help us understand how you use our site (Legal basis: Consent)
  • Marketing cookies: Used to show you relevant advertisements (Legal basis: Consent)

Cookie retention periods:

  • Necessary cookies: Session-based, deleted when browser closes
  • Analytics cookies (Google Analytics): 26 months
  • Marketing cookies: Up to 24 months
  • Consent preferences: Stored locally until manually cleared

3a. Legal Basis for Processing

Under GDPR Article 6, we process your personal data based on the following legal grounds:

  • Consent (Art. 6(1)(a)): Newsletter subscriptions, analytics cookies, marketing cookies
  • Legitimate Interest (Art. 6(1)(f)): Website functionality, necessary cookies, fraud prevention
  • Legal Obligation (Art. 6(1)(c)): Tax records, compliance with applicable laws

3b. Third-Party Data Processors

We share data with the following third-party processors:

  • Google Analytics (Google LLC): Website analytics - Data processed in US with adequate safeguards
  • Google Tag Manager (Google LLC): Tag management - Data processed in US with adequate safeguards
  • MailerLite (UAB MailerLite): Email marketing - Data processed in EU (Lithuania)
  • Vercel Inc.: Website hosting - Data processed globally with adequate safeguards

All processors are bound by Data Processing Agreements ensuring GDPR compliance.

3c. Data Retention

We retain your personal data for the following periods:

  • Email addresses (newsletter): Until you unsubscribe or 3 years of inactivity
  • Website analytics data: 26 months (Google Analytics default)
  • Cookie consent records: 12 months or until consent is withdrawn
  • Contact form submissions: 2 years for customer service purposes
  • Legal compliance data: As required by applicable law (typically 7 years)

4. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy. We may share information with:

  • Service providers who assist in our operations
  • Legal authorities when required by law
  • Business partners with your explicit consent

5. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

6. Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Delete your personal information
  • Object to processing of your information
  • Data portability
  • Withdraw consent

7. International Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information.

8. Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

10. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at:

Arfve

Birger Jarlsgatan 57c

c/o Norrsken House

Stockholm, 11356, Sweden

Email: privacy@arfve.com